HUGO MEYER

Five Years Olds on Five Years Out

 

Helping audiences understand what Arrow does can be challenging. Given we don’t create products which represent the company, storytelling is a powerful communication strategy.

 

Animation is an effective device to show hard-to-explain concepts such as IoT and business analytics. These light-hearted videos illustrate complex business ideas through the imaginary world of a child.

 

Credits

Animation: Flavor